AMC Network

While at MXM, I led the AMC Network engagement team and took part in the strategy, creative planning, and execution of The Walking Dead's social media marketing during one of its most talked-about seasons, which set records for the amount of fan conversation across several social media platforms. According to Nielsen, The Walking Dead was the most talked about TV series across Facebook and Twitter during its 7th season.

In addition, The Walking Dead's Season 7 Premiere became the most tweeted about episode with 4.6 million tweets worldwide.