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Virginia Energy Sense
Project Type
SEO Content
Date
Spring 2022
Industry
State Government
Virginia Energy Sense is the Commonwealth of Virginia’s energy education program that operates under the guidance of the Virginia State Corporation Commission.
THE ASK:
Provide an online resource for Virginia residents that provides quick and easy tips for saving money on their energy bills.
THE TASK:
I collaborated with our web designer to create content for an interactive landing page called "10 Ways Virginia Residents Can Save."
THE RESULT:
The paid media campaign that drove traffic to the landing page found that 38.34% of users reached the end of the page and all 10 tips.
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