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AARP
Project type
Instagram Content
Date
2018
Industry
Association
THE TASK:
As a part of the launch of the "Disrupt Aging" Instagram account, my team worked with Facebook's Creator Studio to design and create content challenging outdated beliefs about aging and ageism in an authentic and straightforward way.
THE RESULTS:
- 26 million impressions
- More than 3.5 thousand shares
- More than 5.3 million video views
- 4.4% lift in brand trust (Facebook Brand Lift Study)
This campaign was a finalist for the 3rd Annual Shorty Social Good Awards.
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