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National Gallery of Art
Project type
Influencer Campaign
Date
2022
Industry
Non-Profit
THE ASK:
The National Gallery of Art tasked us with creating an Instagram influencer program to drive awareness of Artle, their spin on the popular game Wordle, to "art curious" and "art educator" audiences.
THE TASK:
We leveraged our relationship with Mavrck (now Later Influence) and partnered with 5 macro influencers, who created a total of 19 posts (photos and Reels) on Instagram.
THE RESULTS:
- Potential content reach: 4.1M
- Total impressions: 599.9K
- Total engagements: 12.7K
- Median engagement rate: 2.11%
Our key takeaway was that we had two stand-out influencers that outperformed their engagement benchmarks by 3x and 6x, indicating that their audiences represented the key demo that we were aiming for.
