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Gravitas
Project type
Paid Media Ads
Date
2022
Industry
Education
Gravitas is an online college prep high school with a global reach.
THE ASK:
Gravitas wanted to run a last-minute paid media campaign to push for additional applicants one month before their fall 2022 semester began.
THE TASK:
I wrote Facebook asset and post copy, plus Google search ad copy featuring Gravitas's key messaging and a sense of urgency for signing up before the new school year.
RESULTS:
The campaign included search and Facebook ads with the top performing creative achieving a CTR of 12.7% and 2.95%, respectively. The 3-week campaign resulted in 772 form submissions on the application landing page.
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